There are a lot of myths around Instagram marketing. This is the ultimate guide to help you dispel them. I’ll share with you the dos and don’ts of Instagram marketing, as well as some pro tips and best practices. And I’ll also show you how to get more followers, how to get more comments, and how to become a social media influencer and an affiliate marketing guru on Instagram. By the end of this guide, you’ll know everything you need to know about Instagram marketing.
Let’s get into it.
Wrong. There are a lot of right ways to write great content for Instagram. First of all, every piece of content you write should be Personalized, Articulate and Integral to your brand. These are very important things to keep in mind when you write content for Instagram. If you can accomplish these things, then the likelihood that your content will get attention is much higher. Just because something is “insta-worthy,” doesn’t mean it will be liked. But if you do these things, and you keep the aesthetic of the post consistent, you’re guaranteed to get more engagement. If you can accomplish all of these things, it is not hard to get attention on Instagram. If you don’t get attention, don’t sweat it. No one’s perfect. With each mistake you make, you will get better at posting great content.
False! Influencer marketing on Instagram is a great way to grow your following, get creative with your marketing, and make more sales. For example, let’s say you sell a skateboard brand. When you post a photo of a cool new skateboard or deck, you can actually sell more products than if you had posted a photo of a toy one. You can also use Instagram as a way to build your brand.
Reality: There are thousands of super-successful businesses and entrepreneurs who don’t have tens of thousands of followers on Instagram. This is just one example of a very common myth about Instagram, and one of the most common myths in general. One of the great things about social media is that you can be successful without a large number of followers. Even if your Instagram account only has 10 followers at most, you can still be successful if you’re skilled enough.
The truth is, you don’t need to spend a lot of money in order to get a following. Even if you have a small budget and limited resources, if you’re willing to put in the time and effort, then there’s no reason you can’t have a large, loyal following. That’s the benefit of social media: with a tiny budget and time, you can have an amazingly large following. It doesn’t take much to build a huge audience and start building a customer base. However, spending a lot of money on a marketing campaign isn’t the solution. Focus on storytelling, consistency, a niche you are good at, and your followers will come.
Instagram is a great marketing platform if used correctly. First, here are the top five myths around Instagram marketing and how to dispel them. You Have to Use Promo Posts Just about every other form of marketing involves posting some sort of advertising. But, Instagram marketing is different. Promo posts will get you all the views you’re looking for, but they don’t have much of an impact on your followers. That’s because your followers don’t like seeing too much advertising. In fact, they’re incredibly sensitive to advertising. As Psychology Today points out, the results of one study suggest that they’ll even consider blocking you if you post too many commercial posts.
There are a lot of rules on how to successfully use Instagram marketing. Most companies say you need to post an average of 30 times per day. This is true, but it doesn’t take into account the time it takes you to do the research, and create the posts. In other words, it’s a starting point. As you know, every follower of your business is a potential customer, so taking the time to engage with these followers and get to know them is key. But most social media experts recommend reposting one or two images per week. That’s correct, but we’re going to talk about adding captions to the images. “Upload captions that tell a story and help build an authentic relationship with your followers. When people know your business is authentic, they will be more likely to become followers. Once you start gaining your followers’ trust you can start promoting products in your niche. This is when your followers will know that you are an expert in your field and would trust any product or service that you would recommend.
This is the single most important step that most people get wrong. Most people focus on the number of followers. They forget to ask how many of these followers they actually convert. When it comes to organic or unsolicited followers, these are the types of followers that most people should be concerned with. These followers will be far more influential than the followers who come directly from a marketing campaign or paid sponsorship. To find these followers, it’s actually pretty simple. The first step is to search for the Instagram account of the brand you want to promote. You should want to find accounts that don’t yet have a huge number of followers. The smaller the number of followers, the easier it is to grow your following.
As I mentioned before, engagement on Instagram can be broken into two categories: quality and quantity. Let’s start with the quality first. How many comments on your photos will get you lots of likes? Here’s an example. Consider this photo: If you compare it to the photo on the right, you’ll see the most engaged audience. Why is that? It’s all about the quality of comments. The photo on the left has 30 likes. The photo on the right has over 100. This is a clear example of quality. In this case, quality = quality. But that doesn’t mean there isn’t an opportunity to make more Instagram posts with higher engagement. There are plenty of ways to increase the engagement of your photos. One way is by including captions and emojis in your photos. Also, make sure that your posts always tell a story or is a sequence to a story. This way you build a huge fan following and get quality comments in the long run.
I wrote a post on becoming a social media influencer (and about some ways you can get influencer status on Instagram). Here’s what I said about it: “If you want to become a social media influencer, you can use any social media platform or blog to make sure that your content is at the top of your industry. For example, if you are a financial analyst, you can write posts about the importance of how big your wallet is. If you are a real estate agent, you can write posts about how great the neighborhoods you are selling in are.” And this is what I also said about the step-by-step guide: “Once you have a strong following, your brand or business is gaining exposure through all of the key influencers in your industry.
It’s important to understand how to grow your audience on Instagram. As we will see throughout this guide, there are a few common mistakes most people make when trying to grow their audience on Instagram. So if you want to grow your audience, you should learn this one rule and avoid them at all costs:
Being Like Everyone Else on Instagram
If you want to grow your audience on Instagram, you need to realize that you aren’t going to be able to mimic your favorite Instagram stars and supermodels. The two most important Instagram influencers of all time are Beyonce and Rihanna. These ladies have an unrivaled and global reach. They could release a video today, and your fans would love it. But you won’t get the same exposure that Beyonce and Rihanna get. Build your own identity, tell a compelling story, do what you really love, and sell what you truly believe in.
In short, to have an amazing Instagram page that you can monetize, you need to love what you do as you will need to keep doing this over a period of time and do it consistently. Tell a story, because storytelling is what people really love. A good story will get you the likes shares and comments. Sell what you are passionate about. When you gain people’s trust they are willing to listen to what you have to say and would highly value your recommendations.